Do you use dynamic email campaigns with your Chiropractic patients?
If not, you might want to check this out… the old days of “one message for all people” is quickly being augmented by the notion that if we could give people the information they want, at the time they want it, they’re much more likely to respond to us as patients and customers, read our emails, and remain engaged with us.
It’s a simple case of us bringing more value… the RIGHT value… to the right person at the right time.
We use a number of tools at ChiroSecrets, for ourselves, and for our clients. Infusionsoft is one of our favorite tools, and we’ve been excited and impressed by the most recent developments and additions to their platform.
This month, they’re offering a fun way to demonstrate sales and marketing automation… by putting you squarely in the EXPERIENCE seat.
It’s like a “choose your own adventure” for digital marketing.
You go here and give them an email address (I recommend one of yours… it helps! : ) and then you get to experience dynamic email marketing as if you were the customer.
Even cooler is that you can first choose whether you want a quick “crash course,” that happens in only 20 minutes, or at a slower 3-day pace, if you prefer.
Then within the emails, you get more options, so you control the experience … you get the conversation you want, the way you want it.
It’ll even send you a “nudge” email if you don’t do anything. Test it out!
- If you’re new to this concept, this is a great way to experience it and see what is possible.
- If you’re an experienced marketer, at the very least, this should give you some more ideas.
Imagine if you mapped out all the different ways you could help your patients, members, or customers, and then set it all up to run automatically…
Your front desk staff would love you.
Your patients would love you.
Your bottom line would love you.
I hear a trifecta calling…